Variable Data Printing (VDP) is the technology used to create personalized printed pieces with text or images. Improve the response rate of your marketing piece by targeting your prospects one to one regardless of the quantity.

Customers provide PrintLynx with a data file containing the relevant information. Then, we will combine the information in the list with the artwork, and as the piece is printed the recipient’s unique information is printed as well.

How can you use variable data in your business?

• Send appointment reminders including the customer’s next appointment date and time.
• Mail service reminders with dates and lists of services needed.
• Include store addresses based on the location of the recipient.
• Use the recipient’s name or business name in marketing pieces to emphasize your message.
• Add a QR code or PURL to your piece and combine technology with printing.

And that’s just the beginning. If you can imagine a way to personalize your piece and you have the data available, we can make it happen with variable data printing. Start the process by using this checklist and contact your PrintLynx sales representative.

If you want to use variable data technology but don’t want to create the artwork on your own try our Postcard Templates.